Thursday, June 14, 2007

Tuesday, March 20, 2007

Sunday, March 18, 2007

Political Advertising in 2008

Recently, there has been considerable debate over the implications of political ads, particularly attack advertisements, on the electorate’s beliefs and behaviors. Some scholars have found that voters exposed to attack ads are less likely to vote than those exposed to positive ads. Others have found that this effect only holds for people that are not interested in politics.

Since web advertisements tend to be more negative than their televised counterparts, and as political candidates spend more and more of their operating budgets on web ads, it is important to understand the effects of these appeals. Here I have set up a brief survey meant to examine your reactions to internet campaigns. In order to prevent bias, I have stopped comments. Please email me directly with any questions or concerns